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Search engine marketing (SEM) is an overall marketing strategy that may invlolve more than one technique to generate leads, whether that be social media & PPC or Local SEO & Email marketing, get in touch to discuss your needs further.
First thing most people initially think of when it comes to getting a website found online is SEO, also known as search engine optimisation, this practice has changed massively over the the last few years with 'The Google Spam Team' tracking a websites every move. If a campaign is done correctly can still be a very effective marketing strategy but remain mindful it will not be an over night success and it takes time to deliver your return on investment (ROI), that said you need to make sure your website fits within search engine guidelines.SEO Essex
This practice of local seo has taken a huge rise in popularity over the last 18 months and is very much geared towards business that is on your doorstep. If you search the search engine for a term that highly relevant to you together with a location, do you appear? You might also want to search from a different that you havent searched yourself previously as Google remembers previous searches. So many websites are geared up for much wider area search traffic whilst forgetting those closest on most profitable.Local SEO
These results come above search engine optimisation results and can be shown in the image to the right. We will sit with you and discuss your keyword requirements and create ad groups accordingly and make sure the landing page layout suits those keywords chosen. We will manage your account and provide weekly, monthly reports and continue to optimise and analyse those results to get the best ROI (return on investment). This is probably the fastest ways to get your business website up and running and generating income as search engine marketing can take up to six months until you start seeing any real traffic benefit.Pay Per Click Management
Every business owner that has a facebook / twitter profile realises just how important that is and how one simple post can reach all of there customers that have liked /
followed there social profile. Its all very well having an on-line social profile but are you using it to its full advantage? or is it sat in the corner doing nothing? If
its the later then potentially your loosing a revenue stream, talk to us to today to find out how we can make it work for you.
Over 80% of businesses are now using Social Media. It offers a very low cost marketing channel whilst increasing visibility and allows you to connect with your current or potential new customers.
These are a great source of creating that buzz you need within retail shops, if its a success then that will lead to word of mouth either by face to face or on-line with the potential addition of many likes to your facebook fan page or tweets. Recently i created a simple product called "take it from the shop to on-line" the idea of this is to get in store shop customers to be aware of your on-line presence by giving them a card on each purchase to enter an instant win code. Win or loose the customer is made aware of your facebook fan page and politely asked if they wish to 'like us' to stay informed of any new promotions that your business may be doing in the future.
Email marketing is another great way to interact with a customer base to keep them informed of new promotions and latest products. We can construct a newsletter module for your website or target a given criteria of customer you want to know about your business. Talk to our friendly sales team to find out how create and construct a email marketing that can work for you.